A woman and a man standing outdoors next to a large sign that says "AMPI MILK PRODUCER ARNDT'S ACRES DOUG NOLA EMILY". The woman on the left is smiling, pushing a stroller with a baby inside. The man on the right is holding the leash of a large dog.

A man and woman on a boat holding a large fish they caught, with a fishing net and ocean in the background during daytime.

Healthcare Insurance with Deep Roots & Clear Vision

Founded in 1979 by Douglas Arndt, Woodside Financial Services LLC started with a simple but powerful belief: health insurance is a big deal, and people deserve guidance that’s honest, thoughtful, and grounded in real care. The name “Woodside” was inspired by the tall oak trees just outside our office, steady, deeply rooted, and built to last. Much like our commitment to the people we serve!

A Family Business, Grown with Care

Today, Woodside is a proud family business. Emily Chagnon (Doug’s daughter) and her husband, Pete Chagnon, have joined the team, bringing fresh energy, creativity, and a deep respect for the values that have guided Woodside from the beginning.

As independent health insurance brokers, we work with a wide range of companies and coverage options. That independence allows us to focus on what matters most — you. From individual health insurance, business health insurance, dental and vision coverage, to life insurance and annuities, Woodside walks alongside you.

The Woodside Difference

We live, work, and play right here in Wisconsin, and we believe insurance should feel personal, not transactional. At Woodside Financial Services LLC, you’re not just a policy number — you’re part of the family. Our story is still being written, one conversation, one relationship, and one well-thought-out solution at a time!